Trademark is a unique symbol or sign which may be a label or numeral or combination of colors for identification of your goods or services. You can obtain a trademark registration under the Trademarks Act, 1999.

Trademark enables you and a third party to distinguish your products and services from those belonging to your competitor and help to create your own identity. However, it would be helpful to keep in mind that geographical names, common names, common trade words and common abbreviation cannot be registered as a trademark.

Trademark registration has several advantages and benefits to the owner:

Upon registration of Trademarks, they are classified as intellectual property and are therefore protected from infringement.

Trademark registrations are distinct to the goods or services they represent. Trademark will enable differentiation of your product as against the products of your competitors.

Customers associate a product’s performance, quality, features, and so on with the company making such products.

Trademark registration creates an asset for a business enterprise. Trademark is recognised as an intangible asset for accounting and income tax purposes.

Trademarks registered and associated with your products enhance your overall business value, goodwill and net worth in the industry.

Trademark registered in India is valid for ten years from the date of filing of an application.

A trademark establishes a connection between the customers and the products of an enterprise.